When people learn about a new job, one of the first things they usually do is Google the organization. So before you post your job listing on job boards and listservs, ask the following questions:

• Is your website up to date?
• Has the careers section of your website been updated to include this posting?
• Is your “Staff” section up to date?
• Do your website and social media feeds describe your culture and mission in a clear and enticing way?
• Do your website and social media feeds say what you do in plain language that would make someone excited to work for you?
• What news, articles, reports, blog posts, social media content, and other content will people see first when they Google your organization? (You probably won’t be able to change this reputational snapshot—at least, not quickly or easily—but you should understand the strengths and challenges of your current online reputation.)
• What information will potential candidates see if they check your publicly available Form 990? (Candidates for higher-level positions are especially likely to seek out Form 990 information.)
  

Learn more in our resource, A Guide to Recruiting and Hiring